We love those food trucks, don’t we??!! You can find them in towns small and large, from street corners to fairs, they’ve become a major cog in the food industry ecosystem. With a growing popularity of the outdoor venue scene, particularly beer gardens, food trucks have integrated themselves into the live music experience. However, they too are now suffering at the expense of Covid-19.
Just like the line to the bar, food trucks at outdoor venues count on having a line of customers. Like bands, venues count on a food truck to draw a following. Brands like Cousin’s Maine Lobster (http://www.cousinsmainlobster.com), a food truck franchisor specializing in lobster rolls, have almost a cult-like following. Combine a great food truck with an awesome band, and at an amazing outdoor venue, it makes for a really fun and memorable day.
Down the road we will feature in this blog some food truck vendors out there and get their thoughts on how they see themselves aligning with the live music sector. Until then, tell us about some of the food trucks you’ve seen come across while enjoying a band. We’re looking for great suggestions.