Music + Beer: Natural Combo

James Noble, an entrepreneur based in Palm Beach County, FL, made a direct connection between venues, live music, and beer…by creating a beer brand in June 2017, Noble Blue Ale. The tag line on the label? “Support Live Music”.  

Photo Credit: James Noble,
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Venues: Fighting for Survival

Small businesses across America are faced with unprecedented economic challenges that stem from the Coronavirus pandemic.  For owners of bars, pubs, night clubs, restaurants, and cafes, essentially any venue that hosts live music, they’ve struggled to survive particularly because of the restrictions limiting  occupancy levels.  It so happens, bands are a major draw for many of these live event places, but with headcount restricted, these establishments are struggling to generate revenue and can barely cover operational costs and stay afloat.  

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Count the Band in…1, 2, 3, 4

This is like the first downbeat of the gig. To kick it off, I felt the first post should be dedicated to those who participate in the local live entertainment sector, be it as an entertainer, venue worker, or patron. Covid-19 has created inexplicable disruptions to so many lives. Livelihoods and businesses shattered. Dreams stalled or gone altogether. A way of life transformed. However, at the intersection of life-challenges and human resilience opportunity exists. And much of it is the result of passion.

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